The brand makes it. The member makes it work here. A reusable social library for 300+ Castle members. The vendor plays the supporting role, and the member's store, town and counter staff are the hero.
Roofing ads show roofs. This one never does: a kid asleep through a storm, and the brand only appears on the end card. The member is who you call when you start noticing your roof.
Every concept needs a turn. No shingles on a roof, no paint swatches.
The icicles are the ad. The member is the next step.
Deck ads show the deck. This one starts at the bottom of the hole: the part nobody photographs and everything depends on.
No product glamour. The counter knowledge is the content, framed as myth vs. yard.
The finished job is the ad, and it belongs to a neighbour, not a catalogue.
The spring melt is the inspector: the weather points at the problem, the counter answers it.
Flooring ads show a spotless empty room. This one is shot from the only family member who really lives on the floor.
The advice is to leave the store. The member wins by being the one who said it.
A neighbour's real before-and-after beats any render.
Instead of explaining the math, the post makes the counter the calculator.
Drywall is boring on a shelf. Watching a stack fly through a second-floor window isn't.
The product is the background of the most personal wall in the house.
Sell it by making it disappear.
A raincoat metaphor turns a technical product into a checklist anyone gets.
The deadline is the weather, not a sale.
Sell silence, not warmth.
Energy audits are dull. The house cat is a free draft detector.
Show the in-between stage everyone skips, in a neighbour's house.
No swatches. The product never appears. The ad is about the cost of getting it wrong.
The hero is the heirloom. The stain is how you keep it.
The deck tells you itself. We just hand you the glass.
Railing ads show the railing. This one shows the hands.
The counter's first question, turned into homework the buyer can do tonight.
Shoot from the chair, not at the railing: the product frames the view.
The ad asks a question the viewer answers before the logo shows up.
Sell confidence in the choice, not the product.
A staff pick with a reason is worth more than a brochure.
The competitor isn't another store. It's borrowing.
The endorsement comes from the people who use them all day, not an ad.
Counter advice that saves the buyer money later, which is why they come back.
The family is the picture. The window is the frame.
Give away the counter's method; the buyer shows up prepared and already trusting.
Show the product by showing the room without it.
Each member's standard drop is 4 reels, 4 carousels, 2 statics and 2 stories a month. Picks follow regional weather triggers and cover all 5 pillars every month, with no concept repeating in back-to-back months.
| Month | Weather | reel 1 | reel 2 | reel 3 | reel 4 | carousel 1 | carousel 2 | carousel 3 | carousel 4 | static 1 | static 2 | story 1 | story 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01 Jan | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |
| 02 Feb | ice-dams | TOOL-R01Still at your neighbour's since 2019?resellers only | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-C01The table your grandmother left you. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | MOULD-T01Nobody notices trim until it's missing. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | FLOOR-S01Before and after, right here in {Town}. |
| 03 Mar | none | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-R01The best thing in your house you'll never see again. | RAIL-R01The part of the deck your hands remember. | CONC-R01Every deck starts as a hole in the ground. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | RAIL-C01Before you pick a railing, measure these four things. | CONC-T01Every step in this photo came through our yard. | CONC-T02The melt found every crack in your driveway. | PAINT-S01Pour a glass of water on your deck. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 04 Apr | spring-melt | SIDE-R01Which house did you notice? | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | ROOF-R01Nobody thinks about their roof. That's the point. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | TOOL-S01What's in the yard crew's truck?resellers only |
| 05 May | none | TOOL-R01Still at your neighbour's since 2019?resellers only | GYP-R01Yes, it goes in through the window. | CONC-R01Every deck starts as a hole in the ground. | WRAP-R01The best thing in your house you'll never see again. | PAINT-C01The table your grandmother left you. | RAIL-C01Before you pick a railing, measure these four things. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | MOULD-T01Nobody notices trim until it's missing. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | FLOOR-S01Before and after, right here in {Town}. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 06 Jun | deck-season | RAIL-R01The part of the deck your hands remember. | PAINT-R01The most expensive paint is the one you buy twice. | SIDE-R01Which house did you notice? | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | CONC-C01Concrete myths we hear at the counter. | CONC-T01Every step in this photo came through our yard. | GYP-T01Every family photo in {Town} hangs on something. | PAINT-S01Pour a glass of water on your deck. | TOOL-S01What's in the yard crew's truck?resellers only |
| 07 Jul | deck-season | CONC-R01Every deck starts as a hole in the ground. | TOOL-R01Still at your neighbour's since 2019?resellers only | FLOOR-R01Your dog sees more of your floor than you do. | WRAP-R01The best thing in your house you'll never see again. | RAIL-C01Before you pick a railing, measure these four things. | PAINT-C01The table your grandmother left you. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 08 Aug | none | GYP-R01Yes, it goes in through the window. | RAIL-R01The part of the deck your hands remember. | SIDE-R01Which house did you notice? | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | PAINT-C01The table your grandmother left you. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | MOULD-T01Nobody notices trim until it's missing. | FLOOR-S01Before and after, right here in {Town}. | PAINT-S01Pour a glass of water on your deck. |
| 09 Sep | back-to-reno | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | GYP-C01How many sheets? Bring us the room, not a number. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | CONC-T01Every step in this photo came through our yard. | GYP-T01Every family photo in {Town} hangs on something. | WRAP-S01Is your build wrapped before the snow? | TOOL-S01What's in the yard crew's truck?resellers only |
| 10 Oct | first-frost, back-to-reno | WRAP-R01The best thing in your house you'll never see again. | GYP-R01Yes, it goes in through the window. | TOOL-R01Still at your neighbour's since 2019?resellers only | ROOF-R01Nobody thinks about their roof. That's the point. | PAINT-C01The table your grandmother left you. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | INSUL-T01A {Town} basement, the week before the drywall. | RAIL-T01Best seat in {Town}? Probably on this deck. | FLOOR-S01Before and after, right here in {Town}. | SIDE-S01The colour wall at our counter. |
| 11 Nov | none | SIDE-R01Which house did you notice? | WIN-R01You don't buy windows. You buy frames. | PAINT-R01The most expensive paint is the one you buy twice. | INSUL-R01Your teenager's drum kit. Your basement. One product. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | INSUL-C01Your cat already knows where the draft is. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | MOULD-T01Nobody notices trim until it's missing. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | WRAP-S01Is your build wrapped before the snow? |
| 12 Dec | ice-dams | FLOOR-R01Your dog sees more of your floor than you do. | GYP-R01Yes, it goes in through the window. | TOOL-R01Still at your neighbour's since 2019?resellers only | INSUL-R01Your teenager's drum kit. Your basement. One product. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | PAINT-C01The table your grandmother left you. | INSUL-C01Your cat already knows where the draft is. | INSUL-T01A {Town} basement, the week before the drywall. | GYP-T01Every family photo in {Town} hangs on something. | ROOF-S02Big icicles on the eaves? Look inside, not up. | TOOL-S01What's in the yard crew's truck?resellers only |
| Month | Weather | reel 1 | reel 2 | reel 3 | reel 4 | carousel 1 | carousel 2 | carousel 3 | carousel 4 | static 1 | static 2 | story 1 | story 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01 Jan | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |
| 02 Feb | ice-dams | TOOL-R01Still at your neighbour's since 2019?resellers only | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-C01The table your grandmother left you. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | MOULD-T01Nobody notices trim until it's missing. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | FLOOR-S01Before and after, right here in {Town}. |
| 03 Mar | none | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-R01The best thing in your house you'll never see again. | RAIL-R01The part of the deck your hands remember. | CONC-R01Every deck starts as a hole in the ground. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | RAIL-C01Before you pick a railing, measure these four things. | CONC-T01Every step in this photo came through our yard. | CONC-T02The melt found every crack in your driveway. | PAINT-S01Pour a glass of water on your deck. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 04 Apr | spring-melt | SIDE-R01Which house did you notice? | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | ROOF-R01Nobody thinks about their roof. That's the point. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | TOOL-S01What's in the yard crew's truck?resellers only |
| 05 May | deck-season | TOOL-R01Still at your neighbour's since 2019?resellers only | CONC-R01Every deck starts as a hole in the ground. | GYP-R01Yes, it goes in through the window. | RAIL-R01The part of the deck your hands remember. | PAINT-C01The table your grandmother left you. | CONC-C01Concrete myths we hear at the counter. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | CONC-T01Every step in this photo came through our yard. | FLOOR-S01Before and after, right here in {Town}. | PAINT-S01Pour a glass of water on your deck. |
| 06 Jun | deck-season, moving-day | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | WRAP-R01The best thing in your house you'll never see again. | ROOF-R01Nobody thinks about their roof. That's the point. | GYP-C01How many sheets? Bring us the room, not a number. | SIDE-C01Colour regret is real. Here's how to dodge it. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | CONC-C01Concrete myths we hear at the counter. | GYP-T01Every family photo in {Town} hangs on something. | MOULD-T01Nobody notices trim until it's missing. | TOOL-S01What's in the yard crew's truck?resellers only | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 07 Jul | deck-season, moving-day, construction-holiday | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | GYP-R01Yes, it goes in through the window. | SIDE-R01Which house did you notice? | PAINT-C01The table your grandmother left you. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | RAIL-T01Best seat in {Town}? Probably on this deck. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | PAINT-S01Pour a glass of water on your deck. | FLOOR-S01Before and after, right here in {Town}. |
| 08 Aug | none | TOOL-R01Still at your neighbour's since 2019?resellers only | WRAP-R01The best thing in your house you'll never see again. | ROOF-R01Nobody thinks about their roof. That's the point. | PAINT-R01The most expensive paint is the one you buy twice. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-C01Before you pick a railing, measure these four things. | INSUL-T01A {Town} basement, the week before the drywall. | CONC-T01Every step in this photo came through our yard. | SIDE-S01The colour wall at our counter. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 09 Sep | first-frost, back-to-reno | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | FLOOR-R01Your dog sees more of your floor than you do. | GYP-R01Yes, it goes in through the window. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | PAINT-C01The table your grandmother left you. | GYP-T01Every family photo in {Town} hangs on something. | MOULD-T01Nobody notices trim until it's missing. | WRAP-S01Is your build wrapped before the snow? | FLOOR-S01Before and after, right here in {Town}. |
| 10 Oct | first-frost, back-to-reno | WRAP-R01The best thing in your house you'll never see again. | PAINT-R01The most expensive paint is the one you buy twice. | SIDE-R01Which house did you notice? | TOOL-R01Still at your neighbour's since 2019?resellers only | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-S01What's in the yard crew's truck?resellers only | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 11 Nov | none | ROOF-R01Nobody thinks about their roof. That's the point. | WIN-R01You don't buy windows. You buy frames. | GYP-R01Yes, it goes in through the window. | INSUL-R01Your teenager's drum kit. Your basement. One product. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | PAINT-C01The table your grandmother left you. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-C01Your cat already knows where the draft is. | CONC-T01Every step in this photo came through our yard. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | SIDE-S01The colour wall at our counter. | WRAP-S01Is your build wrapped before the snow? |
| 12 Dec | ice-dams | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | TOOL-R01Still at your neighbour's since 2019?resellers only | INSUL-R01Your teenager's drum kit. Your basement. One product. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | MOULD-T01Nobody notices trim until it's missing. | INSUL-T01A {Town} basement, the week before the drywall. | ROOF-S02Big icicles on the eaves? Look inside, not up. | TOOL-S01What's in the yard crew's truck?resellers only |
| Month | Weather | reel 1 | reel 2 | reel 3 | reel 4 | carousel 1 | carousel 2 | carousel 3 | carousel 4 | static 1 | static 2 | story 1 | story 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01 Jan | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |
| 02 Feb | ice-dams | TOOL-R01Still at your neighbour's since 2019?resellers only | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-C01The table your grandmother left you. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | MOULD-T01Nobody notices trim until it's missing. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | FLOOR-S01Before and after, right here in {Town}. |
| 03 Mar | spring-melt | ROOF-R01Nobody thinks about their roof. That's the point. | SIDE-R01Which house did you notice? | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | CONC-C01Concrete myths we hear at the counter. | SIDE-C01Colour regret is real. Here's how to dodge it. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | RAIL-C01Before you pick a railing, measure these four things. | CONC-T02The melt found every crack in your driveway. | CONC-T01Every step in this photo came through our yard. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | SIDE-S01The colour wall at our counter. |
| 04 Apr | spring-melt | WRAP-R01The best thing in your house you'll never see again. | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | GYP-R01Yes, it goes in through the window. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | PAINT-S01Pour a glass of water on your deck. | TOOL-S01What's in the yard crew's truck?resellers only |
| 05 May | deck-season | TOOL-R01Still at your neighbour's since 2019?resellers only | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | SIDE-R01Which house did you notice? | PAINT-C01The table your grandmother left you. | CONC-C01Concrete myths we hear at the counter. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | GYP-T01Every family photo in {Town} hangs on something. | FLOOR-S01Before and after, right here in {Town}. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 06 Jun | deck-season | PAINT-R01The most expensive paint is the one you buy twice. | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-R01The best thing in your house you'll never see again. | FLOOR-R01Your dog sees more of your floor than you do. | SIDE-C01Colour regret is real. Here's how to dodge it. | GYP-C01How many sheets? Bring us the room, not a number. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | CONC-C01Concrete myths we hear at the counter. | CONC-T01Every step in this photo came through our yard. | MOULD-T01Nobody notices trim until it's missing. | TOOL-S01What's in the yard crew's truck?resellers only | PAINT-S01Pour a glass of water on your deck. |
| 07 Jul | deck-season | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | GYP-R01Yes, it goes in through the window. | TOOL-R01Still at your neighbour's since 2019?resellers only | PAINT-C01The table your grandmother left you. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | CONC-C01Concrete myths we hear at the counter. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 08 Aug | none | SIDE-R01Which house did you notice? | ROOF-R01Nobody thinks about their roof. That's the point. | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | GYP-C01How many sheets? Bring us the room, not a number. | SIDE-C01Colour regret is real. Here's how to dodge it. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | GYP-T01Every family photo in {Town} hangs on something. | FLOOR-S01Before and after, right here in {Town}. | TOOL-S01What's in the yard crew's truck?resellers only |
| 09 Sep | back-to-reno | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | WRAP-R01The best thing in your house you'll never see again. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | PAINT-C01The table your grandmother left you. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | CONC-T01Every step in this photo came through our yard. | MOULD-T01Nobody notices trim until it's missing. | WRAP-S01Is your build wrapped before the snow? | SIDE-S01The colour wall at our counter. |
| 10 Oct | first-frost, back-to-reno | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | TOOL-R01Still at your neighbour's since 2019?resellers only | ROOF-R01Nobody thinks about their roof. That's the point. | GYP-C01How many sheets? Bring us the room, not a number. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | INSUL-T01A {Town} basement, the week before the drywall. | RAIL-T01Best seat in {Town}? Probably on this deck. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | FLOOR-S01Before and after, right here in {Town}. |
| 11 Nov | none | SIDE-R01Which house did you notice? | WIN-R01You don't buy windows. You buy frames. | GYP-R01Yes, it goes in through the window. | WRAP-R01The best thing in your house you'll never see again. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | PAINT-C01The table your grandmother left you. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | WRAP-S01Is your build wrapped before the snow? |
| 12 Dec | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | PAINT-R01The most expensive paint is the one you buy twice. | TOOL-R01Still at your neighbour's since 2019?resellers only | FLOOR-R01Your dog sees more of your floor than you do. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | MOULD-T01Nobody notices trim until it's missing. | INSUL-T01A {Town} basement, the week before the drywall. | ROOF-S02Big icicles on the eaves? Look inside, not up. | TOOL-S01What's in the yard crew's truck?resellers only |
| Month | Weather | reel 1 | reel 2 | reel 3 | reel 4 | carousel 1 | carousel 2 | carousel 3 | carousel 4 | static 1 | static 2 | story 1 | story 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01 Jan | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |
| 02 Feb | ice-dams | TOOL-R01Still at your neighbour's since 2019?resellers only | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-C01The table your grandmother left you. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | MOULD-T01Nobody notices trim until it's missing. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | FLOOR-S01Before and after, right here in {Town}. |
| 03 Mar | none | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-R01The best thing in your house you'll never see again. | RAIL-R01The part of the deck your hands remember. | CONC-R01Every deck starts as a hole in the ground. | SIDE-C01Colour regret is real. Here's how to dodge it. | CONC-C01Concrete myths we hear at the counter. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | RAIL-C01Before you pick a railing, measure these four things. | CONC-T01Every step in this photo came through our yard. | CONC-T02The melt found every crack in your driveway. | PAINT-S01Pour a glass of water on your deck. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 04 Apr | spring-melt | SIDE-R01Which house did you notice? | FLOOR-R01Your dog sees more of your floor than you do. | PAINT-R01The most expensive paint is the one you buy twice. | ROOF-R01Nobody thinks about their roof. That's the point. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-T01Best seat in {Town}? Probably on this deck. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | TOOL-S01What's in the yard crew's truck?resellers only |
| 05 May | deck-season | TOOL-R01Still at your neighbour's since 2019?resellers only | CONC-R01Every deck starts as a hole in the ground. | GYP-R01Yes, it goes in through the window. | RAIL-R01The part of the deck your hands remember. | PAINT-C01The table your grandmother left you. | CONC-C01Concrete myths we hear at the counter. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | CONC-T01Every step in this photo came through our yard. | FLOOR-S01Before and after, right here in {Town}. | PAINT-S01Pour a glass of water on your deck. |
| 06 Jun | deck-season | PAINT-R01The most expensive paint is the one you buy twice. | WRAP-R01The best thing in your house you'll never see again. | ROOF-R01Nobody thinks about their roof. That's the point. | FLOOR-R01Your dog sees more of your floor than you do. | SIDE-C01Colour regret is real. Here's how to dodge it. | GYP-C01How many sheets? Bring us the room, not a number. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | CONC-C01Concrete myths we hear at the counter. | MOULD-T01Nobody notices trim until it's missing. | RAIL-T01Best seat in {Town}? Probably on this deck. | TOOL-S01What's in the yard crew's truck?resellers only | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 07 Jul | deck-season | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | SIDE-R01Which house did you notice? | TOOL-R01Still at your neighbour's since 2019?resellers only | PAINT-C01The table your grandmother left you. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | CONC-C01Concrete myths we hear at the counter. | GYP-T01Every family photo in {Town} hangs on something. | INSUL-T01A {Town} basement, the week before the drywall. | PAINT-S01Pour a glass of water on your deck. | SIDE-S01The colour wall at our counter. |
| 08 Aug | none | GYP-R01Yes, it goes in through the window. | WRAP-R01The best thing in your house you'll never see again. | ROOF-R01Nobody thinks about their roof. That's the point. | FLOOR-R01Your dog sees more of your floor than you do. | SIDE-C01Colour regret is real. Here's how to dodge it. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | PAINT-C01The table your grandmother left you. | CONC-T01Every step in this photo came through our yard. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | FLOOR-S01Before and after, right here in {Town}. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 09 Sep | first-frost, back-to-reno | WIN-R01You don't buy windows. You buy frames. | INSUL-R01Your teenager's drum kit. Your basement. One product. | PAINT-R01The most expensive paint is the one you buy twice. | SIDE-R01Which house did you notice? | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-T01Every family photo in {Town} hangs on something. | RAIL-T01Best seat in {Town}? Probably on this deck. | WRAP-S01Is your build wrapped before the snow? | TOOL-S01What's in the yard crew's truck?resellers only |
| 10 Oct | back-to-reno | FLOOR-R01Your dog sees more of your floor than you do. | GYP-R01Yes, it goes in through the window. | TOOL-R01Still at your neighbour's since 2019?resellers only | WRAP-R01The best thing in your house you'll never see again. | PAINT-C01The table your grandmother left you. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | MOULD-T01Nobody notices trim until it's missing. | INSUL-T01A {Town} basement, the week before the drywall. | SIDE-S01The colour wall at our counter. | FLOOR-S01Before and after, right here in {Town}. |
| 11 Nov | none | ROOF-R01Nobody thinks about their roof. That's the point. | WIN-R01You don't buy windows. You buy frames. | SIDE-R01Which house did you notice? | PAINT-R01The most expensive paint is the one you buy twice. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-C01Your cat already knows where the draft is. | GYP-C01How many sheets? Bring us the room, not a number. | CONC-T01Every step in this photo came through our yard. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | WRAP-S01Is your build wrapped before the snow? |
| 12 Dec | ice-dams | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | TOOL-R01Still at your neighbour's since 2019?resellers only | FLOOR-R01Your dog sees more of your floor than you do. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | PAINT-C01The table your grandmother left you. | INSUL-C01Your cat already knows where the draft is. | INSUL-T01A {Town} basement, the week before the drywall. | GYP-T01Every family photo in {Town} hangs on something. | ROOF-S02Big icicles on the eaves? Look inside, not up. | TOOL-S01What's in the yard crew's truck?resellers only |
| Month | Weather | reel 1 | reel 2 | reel 3 | reel 4 | carousel 1 | carousel 2 | carousel 3 | carousel 4 | static 1 | static 2 | story 1 | story 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01 Jan | ice-dams, rain-season | INSUL-R01Your teenager's drum kit. Your basement. One product. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | WIN-C01Measure your window like the counter does. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |
| 02 Feb | rain-season | TOOL-R01Still at your neighbour's since 2019?resellers only | WIN-R01You don't buy windows. You buy frames. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | GYP-C01How many sheets? Bring us the room, not a number. | PAINT-C01The table your grandmother left you. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | INSUL-C01Your cat already knows where the draft is. | MOULD-T01Nobody notices trim until it's missing. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | FLOOR-S01Before and after, right here in {Town}. |
| 03 Mar | spring-melt | ROOF-R01Nobody thinks about their roof. That's the point. | SIDE-R01Which house did you notice? | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | CONC-C01Concrete myths we hear at the counter. | SIDE-C01Colour regret is real. Here's how to dodge it. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | RAIL-C01Before you pick a railing, measure these four things. | CONC-T02The melt found every crack in your driveway. | CONC-T01Every step in this photo came through our yard. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | SIDE-S01The colour wall at our counter. |
| 04 Apr | deck-season | WRAP-R01The best thing in your house you'll never see again. | TOOL-R01Still at your neighbour's since 2019?resellers only | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | WIN-C01Measure your window like the counter does. | PAINT-C01The table your grandmother left you. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | RAIL-T01Best seat in {Town}? Probably on this deck. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | PAINT-S01Pour a glass of water on your deck. | TOOL-S01What's in the yard crew's truck?resellers only |
| 05 May | deck-season | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | GYP-R01Yes, it goes in through the window. | SIDE-R01Which house did you notice? | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | CONC-C01Concrete myths we hear at the counter. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | INSUL-T01A {Town} basement, the week before the drywall. | MOULD-T01Nobody notices trim until it's missing. | FLOOR-S01Before and after, right here in {Town}. | PAINT-S01Pour a glass of water on your deck. |
| 06 Jun | deck-season | TOOL-R01Still at your neighbour's since 2019?resellers only | ROOF-R01Nobody thinks about their roof. That's the point. | PAINT-R01The most expensive paint is the one you buy twice. | WRAP-R01The best thing in your house you'll never see again. | SIDE-C01Colour regret is real. Here's how to dodge it. | PAINT-C01The table your grandmother left you. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | CONC-T01Every step in this photo came through our yard. | RAIL-T01Best seat in {Town}? Probably on this deck. | TOOL-S01What's in the yard crew's truck?resellers only | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 07 Jul | deck-season | CONC-R01Every deck starts as a hole in the ground. | RAIL-R01The part of the deck your hands remember. | FLOOR-R01Your dog sees more of your floor than you do. | SIDE-R01Which house did you notice? | CONC-C01Concrete myths we hear at the counter. | RAIL-C01Before you pick a railing, measure these four things. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | PAINT-C01The table your grandmother left you. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | GYP-T01Every family photo in {Town} hangs on something. | SIDE-S01The colour wall at our counter. | PAINT-S01Pour a glass of water on your deck. |
| 08 Aug | none | GYP-R01Yes, it goes in through the window. | ROOF-R01Nobody thinks about their roof. That's the point. | WRAP-R01The best thing in your house you'll never see again. | TOOL-R01Still at your neighbour's since 2019?resellers only | SIDE-C01Colour regret is real. Here's how to dodge it. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | CONC-C01Concrete myths we hear at the counter. | INSUL-T01A {Town} basement, the week before the drywall. | MOULD-T01Nobody notices trim until it's missing. | FLOOR-S01Before and after, right here in {Town}. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. |
| 09 Sep | back-to-reno | INSUL-R01Your teenager's drum kit. Your basement. One product. | WIN-R01You don't buy windows. You buy frames. | PAINT-R01The most expensive paint is the one you buy twice. | FLOOR-R01Your dog sees more of your floor than you do. | INSUL-C01Your cat already knows where the draft is. | WIN-C01Measure your window like the counter does. | PAINT-C01The table your grandmother left you. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | CONC-T01Every step in this photo came through our yard. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-S01What's in the yard crew's truck?resellers only | WRAP-S01Is your build wrapped before the snow? |
| 10 Oct | first-frost, back-to-reno | WRAP-R01The best thing in your house you'll never see again. | GYP-R01Yes, it goes in through the window. | SIDE-R01Which house did you notice? | ROOF-R01Nobody thinks about their roof. That's the point. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | GYP-C01How many sheets? Bring us the room, not a number. | INSUL-C01Your cat already knows where the draft is. | PAINT-C01The table your grandmother left you. | RAIL-T01Best seat in {Town}? Probably on this deck. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | FLOOR-S01Before and after, right here in {Town}. | SIDE-S01The colour wall at our counter. |
| 11 Nov | first-frost, rain-season | INSUL-R01Your teenager's drum kit. Your basement. One product. | WIN-R01You don't buy windows. You buy frames. | TOOL-R01Still at your neighbour's since 2019?resellers only | PAINT-R01The most expensive paint is the one you buy twice. | WRAP-C01Your house wears a raincoat. Here's how to put it on right. | WIN-C01Measure your window like the counter does. | INSUL-C01Your cat already knows where the draft is. | FLOOR-C01The showroom light lies. Your living room at 4 p.m. doesn't. | INSUL-T01A {Town} basement, the week before the drywall. | MOULD-T01Nobody notices trim until it's missing. | ROOF-S01Right now it's a pallet. Soon it's somebody's roof in {Town}. | WRAP-S01Is your build wrapped before the snow? |
| 12 Dec | rain-season | FLOOR-R01Your dog sees more of your floor than you do. | GYP-R01Yes, it goes in through the window. | PAINT-R01The most expensive paint is the one you buy twice. | INSUL-R01Your teenager's drum kit. Your basement. One product. | ROOF-C01Don't bring us a photo of your roof. Bring us your attic. | GYP-C01How many sheets? Bring us the room, not a number. | PAINT-C01The table your grandmother left you. | WIN-C01Measure your window like the counter does. | GYP-T01Every family photo in {Town} hangs on something. | TOOL-T01Pick your battery first. Then pick your tools.resellers only | ROOF-S02Big icicles on the eaves? Look inside, not up. | FLOOR-S01Before and after, right here in {Town}. |